The Business of Creative Strategy on Laroche.fm Amsterdam

In this episode, I talked with Douglas Davis, creative strategist, the author of Creative Strategy and Business of Design and he is also the principal of The Davis Group LLC.

We talked about his book, getting the right strategy behind your products, how to write a good strategy and what should you take into account when creating products or solving problems for your consumers. His work experience and previous clients include ABN·AMRO Bank, Council for Economic Education, The Economist, HSBC, Tribal DDB, JWT, Deutsch and many others.

Book references during this episode include Hey Whipple Squeeze This by Luke Sullivan, Truth Lies, and Advertising by Jon Steel and Juicing the Orange by Pat Fallon

His book can be bought on Amazon: goo.gl/2iAsfG

You can also listen to this episode on
iTunes: goo.gl/2cyAgu
Soundcloud: goo.gl/gByB8P

About Laroche: www.laroche.co/

Douglas explores business issues that creative professionals face on the Busy Creator Podcast Interview.

Douglas Davis (@DouglasQDavis) is a graphic designer, professor, consultant, and author of the new book Creative Strategy and the Business of Design. The book, which follows his recent talks and workshops, explores business issues that face creative professionals, especially those which may not even seem apparent.

In this conversation, we explore the business culture exposed creatives, the shortcomings of our design education system, and how Brooklyn is becoming the home for creative thought.

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Douglas chats with Josh Miles on Obsessed with Design about the communication gaps between D-school & B-school

Ilise Benun Marketing Mentor (15:22), Outlets (16:40), BIC (17:48 & 58:33), Pratt Institute (18:53), Tony Dispigna (20:39 & 21:59), Business is annexing design (27:30), Creative people aren’t taught business principles in design school and business people weren’t taught how to inspire creatives in business school. The very training that makes us qualified to be in the room as communications professionals, leaves us unprepared to speak to the people on our own team (31:20), We have to create good clients, it is on us to lead the client (33:51), Red Flags (37:30), What i’m most Obsessed with these days (43:40), Dream Projects Rebranding America: Trump Style (46:40), Where I find Inspiration (52:20), Design Heroes (54:00), The Best Advice I have (56:10) Listen here>

Revision Path's Maurice Cherry sits down with Douglas Davis

I’ve known about Douglas Davis for years because of his work with HOW Design University. I finally met him in person this year at HOW Design Live, and was delighted to have him come on the show! Douglas stays busy — he’s a professor at NYU, and a designer and creative strategist with his own firm called The Davis Group. Now he can add another title to his resume — author! His new book,Creative Strategy and the Business of Design, is a must-have for any designer out there looking to level up their skills. Listen Here >

HOW DESIGN LIVE Podcast Interview with Ilise Benun – Douglas on Speaking the Language of Business

If you are losing battles with the marketing people because you don’t have the vocabulary to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis, author of the new book, Creative Strategy and the Business of Design. He talks with Ilise Benun, founder ofMarketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, about the mission he’s on to teach left brain business skills to right brain creative thinkers so you can have a seat at the table — without feeling like you’re crashing the party. Click to listen >